London Startup Watch: Curve

Financial tech startup, Curve, has now closed a very impressive seed round of $2 million, managing to secure backing from a list of extremely notable investors. (follow them here” @imaginecurve)

Three INSEAD MBA graduates make up the company’s founding team:  Former COO of children’s banking fintech company Osper, Tom Foster-Carter; Anna Mostyn Williams, ex-marketer at Microsoft’s Xbox; and Shachar Bialick, an Israeli serial entrepreneur.

The London based startup’s product is currently under wraps, although reports state that the ‘Curve’ will provide a single touchpoint between a person and their money, therefore providing people with a lot more control over their day to day finances.

Whatever the mysterious product does exactly, it has still managed to attract attention from a number of highly thought of investors, all of them possessing some serious fintech clout. This should, in itself make people sit up and take note! These investors include:  Betfair’s Ed Wray; former members of the Google Wallet team; Taavet Hinrikus, the co-founder of TransferWise; and Ricky Knox of Tandem.

In addition to the above, three VCs also joined the seed round: the Mayor of London’s London Co-Investment Fund, Speedinvest, and Seedcamp. Thanks to this initial backing, Curve should be able to transition into a full launch early this year.

For those who wish to find out more about the Curve, you can always visit the website. However, you will find out little more that the following, which is stated on the website: “Reimagining the card: Meet your next generation of payments after the trusted bankcard.”

We can only guess that the Curve will fit between the payments and loyalty space and also offer its users the benefit of mobile payments, such as that offered by Apply Pay as well as the services offered by your traditional banking card. As for how the Curve will look, your guess is as good as the next person’s.

There is not yet any hint of exactly what will be launched but with the backing from the fintech investors above, you can bet that it’s going to be something good. There’s no doubt the Curve will display some interesting and impressive fintech, which, if the rumours are true, will hopefully allow you to better track your spending, as well as improve the user experience of traditional spending/ tracking methods.

The founding team is certainly keeping people guessing; an excellent marketing ploy. Fortunately, we more than likely don’t have too long to wait before we find out what the Curve really is and what technology it has that will improve our lives.