Category

perspectives
The advent of social media has been an exceptional tool in helping businesses not only advertise their goods and services but in helping get out brand messaging in a crisis. However, social media can also play a large part in harming a company’s reputation; a simple tweet can backfire enormously; a seemingly harmless Facebook post...
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There is no doubt that the National Health Service is facing a turbulent time. But, facing an uncertain future due to inadequate funds, the NHS has now chosen to embrace public-private partnerships in the recognition that technology helps boost preventive measures, empowers patients, and helps with the delivery of care. With the healthcare industry due...
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An app, run by JetSmarter, a Fort Lauderdale, Miami-based company, has recently launched in Europe and been nicknamed the “Uber for private jets”. The JetShuttle service will allow people to travel between Geneva, Paris and London by booking up empty seats on luxury routes, all at the speedy tap on a smartphone. The app, which...
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When you are starting up a business you should definitely make sure you invest money into digital marketing. However because, more often than not, money is very tight when companies are first starting up, some will hold back on how much they invest in their digital marketing, whilst others will prefer to invest a great...
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One of the most important aspects of building a business is to create a fantastic culture. The culture of your business should drive the organisation. It should be the heart behind the business, the pulse. Your organisation’s culture should also inspire you and your employees to work harder, to innovate harder and most importantly, to...
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Entrepreneurs have many qualities which make them different to the average person. Their brains are, seemingly, wired a bit differently. They don’t hear ‘no’, they just hear an invitation to try again. An entrepreneur is someone who knows they can achieve what they set out to do, i.e. solve a consumer need. An entrepreneur is...
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A recent survey of members of the Tech London Advocates trade group has shown that nearly 90% of those surveyed believe that Britain’s membership in the European Union is an important asset to the UK’s tech firms. The survey questioned 320 of the organisation’s members, 87% of whom stated that they thought the UK’s EU...
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The year 2015 was a great year for startups and with 2016 now well underway, we’d expect that many entrepreneurs are full to the brim with excitement at what the year has in store. However, alongside this excitement, there is no doubt going to be a lot of trepidation, and with good reason, especially when...
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A recent manifesto released by the Centre for London, TechUK and Tech London Advocates has called for the next Mayor of London to put technology right at the heart of their leadership! The manifesto, ‘London’s Digital Future: The Mayoral Tech Manifesto 2016’ emphasises how if London is to continue its presence on the global stage...
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On its website, London-based startup Qredo states that it is a “quiet cloud development platform that combines end-to-end encryption with cloud services to make building secure software much easier.” Qredo makes the claim that it is the first company who has been able to offer end-to-end encryption alongside a cloud-based app and that its app, Qredo...
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