An Omni-Channel Pioneer Explains His Methods

By Peter High Omni-channel retailing refers to the development of a seamless approach to the consumer experience through all available shopping channels, such as brick-and-mortar stores, smartphones, tablet computers, personal computers, direct mail, catalog, and the like. There are a lot of retailers who have made an attempt to establish the Omni-channel opportunity. Most have not thought enough about the overall customer experience as he or she passes through the various phases of the day, and when that customer is likely to use which device or visit which store, tying all of that together.