The ROI Of Big Data Marketing Investments [infographic]

We were very interested in the data from Infogroup’s poll of the attendees of DMA 2014 as it asked marketers about their experiences with, uses of and hopes for the future of big data across their myriad campaigns. Looks like the general vibe is that there is significant ROI to be had from Big Data and the future’s looking pretty sharp too (our prediction is at the bottom). For a bigger view, click on the graphic and explore…


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